Creativity

New media plays an important role in our life. One of them is that new media fosters creativity. For example, companies are able to differentiate their products or services to offer thier consumers. Accoring to Professor Hippel in the article "Twitter Serves Up Ideas From Its Followers", he says consumers often come up with ideas for products, and companies wait on the sidelines to see if they have mass appeal. Companies have to figure out what the consumers wants or needs and have been the most active in relying on others to innovate for them. This is the large part because new media easily makes people being creative.